Stretching along the Adriatic and Ionian coasts, Puglia is a region shaped by sunlight, sea breezes, and a deep agricultural soul. This is Italy’s warm southern heel, a landscape of ancient olive groves, whitewashed towns, and vineyards rooted in red, iron-rich soils that glow in the late-afternoon sun. The climate is unmistakably Mediterranean: long, hot summers tempered by coastal winds that keep the grapes healthy and the wines vibrant. Puglia’s history is equally rich, shaped by Greeks, Romans, and Normans, each leaving their mark on a land where winemaking has been woven into daily life for millennia.

Puglia’s wines reflect its generous spirit. Bold reds lead the way: Primitivo, Negroamaro, and Nero di Troia deliver ripe blackberry fruit, spice, warmth, and a savoury edge that speaks of sun and earth. Yet there’s freshness too, a brightness carried by the region’s maritime influence and elevated inland vineyards. Whites and rosés add their own charm, from crisp, saline Falanghina to pale, refreshing rosatos that taste like an evening breeze on the coast. What unites them all is a sense of abundance: flavourful, expressive wines that feel both soulful and unpretentious. Puglia is the south at its most vivid, warm, characterful, and endlessly full of life.